WE CARE heralds an important milestone in KFH Malaysia's history. In a market dominated by various bigger banks, KFH Malaysia will compete on providing superior service and engagement to both our existing and potential customers as well as its staff.

This initiative strongly sends out a message that the bank has deep-rooted commitment to its customers, staff and stakeholders. WE CARE is the heart of the Bank's pride and passion demonstrating an unrelenting pursuit of a simpler, better and faster way for the Bank to serve its customers.

WE CARE has been a huge success in KFH Kuwait where it has become an integral part of the bank's DNA. Similarly, KFH Malaysia aims to recreate that success and gain the most competitive edge of all, superior service and engagement, at both staff and customer levels. The overarching message is simple. AT KFH Malaysia, you will be taken care of!

Everyone will live with the below core values:

• Be Warm and Welcoming To Everyone
• Invest Time to Understand Their Needs & Concerns
• Address Their Needs & Concerns in a Quick & Efficient Manner
• Go The Extra Mile And Delight Them
• Be Courteous Respectful And Above all, Thankful